By Bhavya Shah 517-E In the digital era, social media has become an integral part of our daily lives, shaping how we communicate, consume...

Riding the Wave of Trends: Innovations in the Food and Beverage Industry In today's dynamic food and beverage landscape, staying ahead of...

Introduction....... Doing consumer analysis has to be one of the most important as well as one of the most game changing decision any...

Has this thought ever come across our minds that how some of the advertisements always cater our insecurities or our deepest desires?...

By Ansh Parmar (509-E) As someone who loves scrolling through my social media feed, it's hard to miss the ads for sugary snacks and...

Manipulative Tactics of marketing and persuasion are those tactics used by companies to manipulate a customer to make a purchase...

When it comes to humans we have alot many external similarities to people living in this huge environment of ours extending beyond the...

Exploitative Content : Social media companies can sometimes inadvertently facilitate the sharing of exploitative content due to the vast...

Tanish Bapna SYBCOM div-E 483 The dynamic logistics sector in India is experiencing a skills gap that requires intentional interventions...

Greetings my fellow classmates and both Shobna Ma'am and Karishma Ma'am, before we start something let's talk about something related to...

Have you ever been lured in by an advertisement, only to find out that the product or service didn't live up to its promises? That's the...

In the ever changing domain of the food and beverage industry, seasonal marketing emerges as a powerful strategy, closely linked with the...

India, a country which is drenched in ancient traditions and visible social norms, is witnessing a shift in priorities. Culture still...

In today's fast-paced world, where convenience often takes precedence, there's something truly magical about a personalized experience,...

In today's fast-paced business landscape, effective logistics management is a critical component of success. Efficiently managing the...

·        Exponential rise in International Trade Volumes and its effect on Logistics Infrastructure: Over the past few decades,...

Khushi Agarwal | roll no- 479 | E div | group 1 As the world moves towards stability, businesses worldwide have started analyzing this...

INTRODUCTION All procurement must conform to the 3 pillars of integrity , transparency and accountability . These apply to all activities...

Greetings, my fellow Business Management course batchmates! Before we go further, let's take a look at some eye-opening facts: Did you...

In India, the cultural environment related to psychology is experiencing a shift towards greater acceptance and awareness. Traditional...