Subtopic Allocation for Group 6: A Strategic Breakdown of Our Topic

Greetings, my fellow Business Management course batchmates! Before we go further, let's take a look at some eye-opening facts:

• Did you know that over 90% of consumers admit to making impulse purchases influenced by promotional activities? Yes, you heard that right! (Source: RetailWire)

• And here's another astonishing fact: Nearly 40% of the consumers switch brands solely due to attractive promotions. That's a significant shift in market share, driven by effective promotions alone! (Source: Deloitte)

• But perhaps the most startling statistic is this: Without effective promotional support, approximately 90% of new food and beverage products fail within the first year of launch. It's a stark reminder of the critical role promotions play in the survival of products in this competitive industry. (Source: Harvard Business Review)
  

Now that we are a tad bit more aware of the significance of promotional activities, I would like to invite you to embark on a journey with us as we uncover our topic,"Promotional initiatives and Product life cycles are closely related in the food and beverages industry." Our team, Group 6, has deliberated over this topic, and through a strategic breakdown of the same, we aim to provide clear insights and fresh perspectives on this intriguing subject.

Roll No.	Name	Subtopic
518	Deep Shah	Trendspotting
519	Kartik Shetty	Digital Marketing Innovation
520	Tirtha Shetty	Storytelling Strategies
521	Payal Shigwan	Cultural and Demographic Targeting
522	Tejjas Shinde	Seasonal Marketing
523	Vedant Shirke	Personalisation and Customisation
524	Dhruv Tandel	Co-branding Collaborations

Stay tuned for engaging discussions and analysis in our upcoming blogs. We're excited to share our knowledge and at the same time look forward to interesting viewpoints from you on this fascinating topic.

Author: Tirtha Shetty

Roll Number: 520

Leader of Group 6