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pens&perspectives 2023-24
NEHA SARWAN
Feb 20, 20241 min read
Allocation of Sub-Topics
Group Topic: There is a general feeling that companies misuse social media while marketing products and services and indulge in...
25 views2 comments
Viranshu Pitale
Feb 12, 20241 min read
Paid Influencer Marketing
By Isha Sehgal Roll no: 516 Class: SYBCOM-E Social media has revolutionized how businesses engage with audiences, with paid influencer...
71 views49 comments
Mayank Pimpley
Feb 12, 20242 min read
Invasive data collection techniques used by companies to market their products and services
By Mayank Pimpley Roll No. 512 Invasive data collection has become one of the leading issues where in our personal data right from...
66 views39 comments
Viranshu Pitale
Feb 11, 20242 min read
Unveiling the Addictive Design Tactics of Social Media Platforms
By Bhavya Shah 517-E In the digital era, social media has become an integral part of our daily lives, shaping how we communicate, consume...
51 views35 comments
Anvitha Raghavan
Feb 11, 20242 min read
Targeting Vulnerable Audiences: Unfair Marketing Practice
Has this thought ever come across our minds that how some of the advertisements always cater our insecurities or our deepest desires?...
53 views36 comments
Srushti Patil
Feb 11, 20242 min read
Unhealthy Product Promotion
By Ansh Parmar (509-E) As someone who loves scrolling through my social media feed, it's hard to miss the ads for sugary snacks and...
57 views39 comments
Viranshu Pitale
Feb 11, 20242 min read
Manipulative Tactics of Marketing and Persuasion
Manipulative Tactics of marketing and persuasion are those tactics used by companies to manipulate a customer to make a purchase...
47 views36 comments
Srushti Patil
Feb 11, 20242 min read
Exploitative Marketing Tactics
Exploitative Content : Social media companies can sometimes inadvertently facilitate the sharing of exploitative content due to the vast...
63 views29 comments
NEHA SARWAN
Feb 11, 20242 min read
"False Advertising: Deceptive Promises and Disappointing Realities"
Have you ever been lured in by an advertisement, only to find out that the product or service didn't live up to its promises? That's the...
66 views35 comments
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