Allocation of Sub-Topics

Group Topic: There is a general feeling that companies misuse social media while marketing products and services and indulge in unfair/unhealthy marketing practices.

509 Ansh Parmar: Promotion Of Unhealthy Products

511 Shrusti Patil: Exploitative Content

512 Mayank Pimpley: Invasive Data Collection

513 Viranshu Pitale: Manipulative Persuasion Tactics

514 Anvitha Raghavan: Targeting Vulnerable Audiences

515 Neha Sarwan: False Advertising

516 Isha Sehgal: Paid Influencer Marketing 517 Bhavya Shah: Addictive Design Features

In this assignment, our group emphasized about how the companies indulge in various unfair/unhealthy practices to create the brand impact or the product impact on the customers. People usually get into their manipulative tactics due to lack of information of the marketing practices. We hope that this article would give you a clear picture about the marketing practices which the companies use nowadays.