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pens&perspectives 2023-24

DIGITAL MARKETING FOR FMCG~RUDRA KULKARNI-503(GROUP 4)
The use of digital marketing can lead to enhanced sales for an FMCG brand. It is essential for the brand to hire a digital marketing...
Rudra Kulkarni
Feb 13, 20242 min read
116 views
60 comments

Sales Promotion Tactics of FMCG Products
FMCGs are goods that customers frequently demand and have short lifespans. In the FMCG market, which is highly competitive, companies use...
Mathur Vansh
Feb 12, 20242 min read
80 views
48 comments

Advertising Strategies
What is advertising strategies? Advertising strategy is when you manage to convince the customer to buy your service or product in a...
Jiyon Mukherjee
Feb 12, 20242 min read
88 views
51 comments
Subdivision Of topic to the members.
Topic: It is very difficult to design a promotion mix by marketing managers of companies dealing with Fast Moving Consumer Goods. KAUSHIK...
Prajkta Mohite
Feb 12, 20241 min read
57 views
5 comments
It is very difficult to design a promotion mix by marketing managers of companies dealing with Fast Moving Consumer Goods.
Mainly Focusing on Product placement and Visibility of FMCG products. FMCG stands for Fast Moving Consumer Goods, which are products that...
Prajkta Mohite
Feb 12, 20243 min read
67 views
40 comments

Trade promotions – An effective tool to stabilize FMCG demand
Introduction: Trade promotions refer to marketing activities between manufacturers of products and retailers. The objective of trade...
Sumit Kaushik
Feb 12, 20242 min read
78 views
40 comments


Seasonal and Trend-based promotions.
Introduction: In today's fast-paced marketing world, staying on top of seasonal shifts and emerging trends is critical for businesses to...
krishnam kothari
Feb 12, 20243 min read
57 views
36 comments


Consumer Analysis: The key to be at the top of the bunch.
Introduction....... Doing consumer analysis has to be one of the most important as well as one of the most game changing decision any...
Yash Masurkar
Feb 11, 20243 min read
81 views
38 comments
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