Advertising Strategies

What is advertising strategies?

Advertising strategy is when you manage to convince the customer to buy your service or product in a given market. There are many other establishment giving same or similar service which you are providing. In this kind of market it is difficult to sell your product as competition is high. Thus to sell your product a "strategic advertisement" is required.

Examples of some advertising strategies with regard to FMCG goods

Targeted Advertising: Tailoring ads for a specific demographic to reach the targeted audience. for eg: toys and chocolates for small kids are advertised using brighter colors to appeal to them.

Social Media Advertising: Promoting your products or services on social media platform like Instagram, Facebook(meta), twitter, etc. to increase the reach of your brand name is called social media advertising.

Search Engine Marketing: in search engine marketing, paid search ads appear to a person based on the internet activity or when a user searches for a particular key word(your FMCG product).

Email Marketing: An email is sent to the targeted customer to inform them about certain new products, services or company updates.

Display Advertising: different types of ads are applied on websites, apps and social media to increase brand visibility. for eg: ads on YouTube

Guerrilla Marketing: using unconventional or novel methods to create buzz or attract attention through creative methods.

Retargeting: People who have previously visited your site or interacted with your brand before online will be encouraged to revisit the site again.

In-store promotion: Eye catching display are kept to grab passerby's attention which influences them to buy the goods

Product sampling: Offer free samples of your FMCG product in events, malls or places with dense population

Loyalty programs: Reward loyal customers with certain exclusive discounts, service, offers, etc.

By Jiyon Mukherjee

Roll no. 507

Group no. 4