DIGITAL MARKETING FOR FMCG~RUDRA KULKARNI-503(GROUP 4)

The use of digital marketing can lead to enhanced sales for an FMCG brand. It is essential for the brand to hire a digital marketing agency so that it can execute a strategic and well-thought-out campaign to reach its targeted audience. A successful approach to the issue of marketing will include the following stages: With the advent of technology, a new way of advertising has emerged. It is social media marketing, which has gained popularity and become widespread among businesses that employ this method to expand their client base and raise awareness for their products or services, thanks to its efficiency in targeting potential customers. The firm is going to write interesting and customized content for a company's target audience for the promotion of a brand in the social media field. It will use the Instagram and Facebook platforms as vehicles to increase brand visibility. By hosting contests, encouraging user-generated content, and collaborating with influencers, they will expand their reach. One way to maximize brand exposure is through influencer partnerships. One of the methods to increase brand recognition and enlarge target audience is the utilization of famous influencers who work in this field; therefore, they are going to cooperate with this agency. The efforts from these influencers will create remarkable content that highlights the brand's products. .Email marketing campaigns and Target advertising are other methods of digital marketing which could benefit the FMCG.

CASE STUDY

One of the FMCG brand which make their great success in digital marketing a FMCG is coke is running many creative digital campaigns. Share a Coke with their bottles featuring popular names is one example where people can find a personalised Coke bottle and share it on social media. Digital marketing via social platforms and influencers generated such buzz and user-generated content. These campaigns raised more awareness of the product and engagement with the brand. Coca-Cola digital marketing channels boosts Coca-Cola’s constant position on the world brand index.

RUDRA KULKARNI

SYBCOM E-503

GROUP 4