Feb 113 min read

Consumer Analysis: The key to be at the top of the bunch.

Introduction.......

Doing consumer analysis has to be one of the most important as well as one of the most game changing decision any company can ever take. However doing consumer analysis for FMGC products can sometimes be a little tough. The companies sometimes have to tailor their research to know what the needs of the consumers are and what are the attracted to more often. Below are few points that might make consumer analysis in the FMGC sector a bit easier .....

Identify the problem - The companies need to recognize what lead to the need of that particular product . the reason can be as simple as the lower supply of that product ,once we know the the reason for the demand it becomes easier for us to find the solutions .
Data for consumer search intel- The companies can really analyze the search patterns of consumers as to which site the go to the most or what do they search up the most .
Understanding the socio-cultural impact- There can be more demand for the goods that have a great cultural impact ,some may not ,but this has to be know by the company that advertises FMGC goods .
Price changes -The FMGC goods are really price sensitive so any kind of sale or discount or a new scheme can really built up a market for these kind of products .
Reliable retailers -The FMGC companies can identify as to where does the majority of the consumers buy their products from and then distribute their goods to them to aim for a higher sale .
An online presence - In todays modern day and age it is very important to have an online presence be it on any social media platforms. Especially in a industry like FMGC in which the competition is cutthroat.
Packaging - Attractive packaging leads to impulsive buying and in a sector like FMGC its can be a game changer . A good and a attractive packaging can protect as well as promote a certain product .
Feedback - It is really important to take feedback from people to whom we had sold our goods to so that we will be able to make up for our mistakes committed and also understand what products the consumers are more interested in so that we can sell more of it . Moreover consumer analysis is very important because the companies get to know the consumers well and they can also do research and develop new products according to the need of the consumers . This move by the company can generate a big market , it would aslo create customer loyal;ty and trust as well . It will attract a lot of customers and the goodwill of the company will also rise. The FMGC sector is a sector in which uniqueness is very important . How different your product is from the other in the market will decide how far well you will do in this industry . Conclusion - By taking a note of all the above points mentioned the FMGC companies can market the goods in a better way .The companies also need to stay active and flexible in their marketing strategies as well to change according to the changing conditions and to grow more trust and connection with the targeted consumers.