Subtopic: Brand Positing.
In the big world of how people buy things, when they buy a lot at once instead of just a little, their decision changes a lot. This also affects how much they stick to certain brands. Let's look at how people make choices when they buy a lot or a little.
Buying a Lot: Makes Sense When people buy a lot of something, they think more about saving money and being convenient in the long run. They want to know the brand is good and will stay that way. They want to feel like they're getting their money's worth.
Sticking to Brands when Buying a Lot: When people buy a lot, they feel safer sticking to brands they know and trust. Brands that talk about long-term benefits and show they can be trusted are important. Marketers need to show that their products will last and are worth the money.
Buying a Little: More Personal When people buy just a little, they might be more impulsive and go with what they feel like in the moment. They might try new things or go for what's on sale.
Sticking to Brands when Buying a Little: For companies selling smaller amounts, it's harder to make people stick to their brand. They need to make the brand experience special, use social media to get people interested, and have deals that catch people's attention.
Balancing Both: Successful companies find ways to appeal to both sides. They understand why people buy a lot or a little, and they use that to make their marketing better. If they can make people trust the brand, keep the quality good, and be cool and new, they can make people stick with them no matter how much they buy.
To sum up, how people buy things changes a lot when they buy a lot or a little. The brand they stick to matters a lot in both cases. If brands understand why people choose what they do, they can make their marketing work better and make people feel connected to them.
NAME : SHRAVAN VISHAL UTEKAR
ROLL NO : 703
YEAR : SYBCOM
DIV : G
GROUO NO : 09
Thanks to this blog, I got to know so much more on this sector and so much depends on consumer's tendency to buy in lot or in small sections !
Perfectly written about the buyers perspective..nice
Very insightful
This is a very nice blog!
its extremely important to understand buyer behavior before starting any business or even while launching new products or expanding into the existing product line