Packaging: An effective tool to survive today's competitive market

Name: Janhavi Kadam

Topic: Advantages of packaging

Roll no: 500

Group No. 3

In today’s competitive market where every step decides a firms chance to sustain in the market, packaging proves to be advantageous. Let’s understand how packaging is advantageous for a company.

We definitely love a product with customized and attractive packaging. Did you ever wonder why companies customize packaging? Well that is because packaging helps in providing information such as ingredients used, instructions, safety warnings, etc in order to make informed decisions which helps customers in comparing products and attract customers as there are high chances of customers repeating their orders and having a top of mind approach towards a company which in return is going to help enhance brand image and reputation of a company.

What would happen if the products weren’t properly packed? Food items such as bread, snacks, chips, etc stay safe for a long time because of packaging also it’s hygienic enough to buy the product. If the food products weren’t packed they would have became stale which would have wasted time and efforts of both the producer and the consumer. Similarly if liquid products such as ink, perfumes wouldn’t be properly packed they would have evaporated leading to low brand reputation of a company. I’m sure many of us must have experienced the fear of defective product due to inappropriate packaging. If there is any dent or defect to the product we as customers would surely never trust the company again and it is a great loss to the company. Customers would also ask for refund which could be a cut to the profit of the company. Right from manufacturing units to consumers the time span is vast thus proper packaging is mandatory. Proper packaging of products helps in keeping them safe for a longer period of time. So to conclude, packaging acts as a shield against physical damage, moisture, and other external factors, preserving the quality and integrity of the contents and creates a better brand image in the market.