MARKET DYNAMICS

Hello to the one reading this ! I'm going to discuss an indulging dimension of market which is Marketing Research in Marketing Products vs Marketing Services .In both worlds, research is crucial for success. Imagine launching a phone nobody wants or a spa treatment that feels generic. Nobody wishes that. Thus by understanding their target audience, product and service marketers can create offerings that hit the happiness and satisfactory mind, leading to happy customers and thriving businesses.

So ,let's dive in.....

MARKET RESEARCH WHILE

MARKETING PRODUCTS :

•Lets say you're shopping for a new phone. What helps you decide between different models? It's the product attributes! These are like tiny building blocks that describe everything about the phone: its size, color, camera quality, storage space, battery life, and even brand name. They're like a language products use to tell you what they can do and why you might choose them.

•Next comes identifying effective distribution channels and retail/wholesale partners to maximize the reach and accessibility of audience to boost sales.

Imagine you've created an amazing product or service, but no one knows it exists! That's where finding the right distribution channels comes in. Think of them like highways connecting you to your audience. Choosing the right highways gets your product seen, bought, and enjoyed by the right people.

MARKET RESEARCH WHILE

MARKETING SERVICES:

•Understanding and performing respective consumer's preferences and needs for complete satisfaction and building good brand reputation of the firm. It's like having a superpower. By listening closely to what people want and need, businesses can craft products and services that perfectly solve their problems or fulfill their desires. 

•Providing quality service, customer support and delivery channels to enhance loyalty and genuineness .It's about being there for them whenever they need help, answering questions ,and making sure they are happy with our service.

In peroration , Focus areas of marketing product may vary but both aim to understand consumer's behaviour towards their product or services .While the focal point may be portraying different picture but all those efforts lead to same goal.

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https://www.youtube.com/watch?v=CqaFYgRGDmo Source:Youtube

Name:Radhika Shyam Kshirsagar

SYBCOM - G

Roll No: 712

Group :10