IMPORTANCE OF PACKAGING

Name:Aarya Gokhale

RollNo:493

GroupNo:3

Topic:Importance of Packaging

Hello Everyone!!

Todays let's talk about why Packaging is Important in our lives..

So have to ever looked at the product and wondered how it would have been packed in? So the wrapping of the product is called Packaging.Packaging is counted as an important part of the product. Every product has its unquie packaging style. A unquie and attracting packaging increases the sales as well as the demand of the product. Study says 2/3 of the people gets attracted towards the packaging style and makes the decision to purchase the product. A product packaging tells the whole story of that product.

Nowdays people are bending towards sustainable packaging.

Now u will wonder what is Sustainable packaging?

Sustainable packaging are made from materials which are easy to recycle, having less trash..

In India many companies are finding new ways to make packaging that doesn't harm the environment...

Now I would like to share my experience on My Packaging is Important...

So one day i went for grocery shopping. I was in search of new brand of coffee to try. So while, I was searching I saw a coffee brand which stood out. It's packaging featured vibrant colors and with bold style. By looking at the packaging I decided to purchase it as it was catching an attention from other coffee brands.

When I took the first cup of coffee it was amazing. The experience was not just about the taste but also abt the packaging style.

The experience reflects how important packaging is in influencing consumer decisions. The visually appealing design of the coffee jar played a significant role to make me purchase.

So Packaging has a power to engage consumers and communicate about their products.